Author(s):

Noor ul Islam Wani, Dr. MA Dar, Dr. Imtiyaz T Nazki, Mohd Younus Wani and Aabid Showkat

Abstract: The study was conducted in two districts of Kashmir, District Srinagar and district Budgam owing to the majority of registered flower growers. The type of survey was exhaustive in nature. An interview Schedule was devised as a tool to assess the knowledge and adoption level of the registered flower growers. Data was collected by personal interview method from 140 registered flower growers growing gerbera, lilium, gladiolus and carnation. Education, experience in cut flower production, exposure visits, participation in training programmes, economic motivation of growers were found to have a positive and significant relationship with knowledge and adoption level of the registered flower growers. Lack of mother stock and their high price, price of fertilizer and insecticides, lack of scientific knowledge & training, attack by pest & disease, lack of extension work came out as major financial and technical problems of the registered flower growers while inadequate & underdeveloped transportation & communication system, low market price, lack of market information, unstructured market are among major market related problems. On the other hand marketing intermediaries specified price instability, lack of adequate market information, lacking storage facilities, unsold flower, inadequate shop-space, demand fluctuation, strikes as their problems and constraints.

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