Vol. 6, Issue 6 (2017)
A scale to measure attitude of agricultural professionals towards social media in Tamil Nadu
Author(s): P Sivaraj, H Philip, N Sriram and J Venkata Pirabu
Abstract: This study aims to investigate agricultural professionals’ attitudes towards use of social media, in the perspective of agriculture information sharing. Social media has a great effect on people’s lives and millions of people are spending many hours for social networking sites like facebook, twitter, youtube, whatsapp, blog and LinkedIn etc. Attitude refers a tendency revealed through varying degrees of favourable or unfavourable judgments. Attitudes are expressed in three categories – cognitive, affective, and behavioural. The cognitive category includes all ideas that individuals hold about attitude objects. The behavioural category involves individuals’ actions regarding attitude objects. Researchers could expect that individuals’ attitudes positively related to their apparent behaviour. This study was designed to develop a scale to measure the attitude towards social media. Thurstone and Chave (1929) equally appearing intervals scale was adopted to develop the scale. The final scale comprised of six statements. Using the statement, anyone can study the agricultural professionals’ attitude towards social media in agriculture. The attitude scale were also tested with agricultural professionals of Tamil Nadu agricultural University. Results was found that majority of them had moderately favourable attitude towards social media.
How to cite this article:
P Sivaraj, H Philip, N Sriram and J Venkata Pirabu. A scale to measure attitude of agricultural professionals towards social media in Tamil Nadu. Journal of Pharmacognosy and Phytochemistry. 2017; 6(6): 365-369.