Yogeshwari Sahu, AK Sarawgi and Shashank Sharma

A study was conducted to examine the marketing pattern of okra production in Balod District of Chhattisgarh and to work out the selling quantity pattern in okra production as well as to identify the marketing constraints. The study is confined to Balod district of Chhattisgarh, a sample of 60 okra farmers comprises 20 small, 20 medium and 20 large were selected by proportionate random sampling method from five village viz. Khursipar, Aroud, Newari Kalan, Jagnnathpur and Tekapar from Balod block of Chhattisgarh and to assess the selling quantity of okra, regulated market (Mandi), local market (Retailers) and village merchant functionaries were also selected. It could be concluded that net receipt was more, when producer sell okra through Mandi then local market and village merchant in the study area. It was observed that more number of sample farmers faced the problem of marketing news and information is not received in timely during selling of okra.

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