Author(s):

Dr. T Ponnarasi and S Ramesh

Abstract: Maize cultivation has been a promising venture for farmers. With the advent of new varieties in the market that was introduced by leading seed producers the farmers were highly benefitted. Maize was grown for many purposes like animal feed, grain, industrial purpose etc. Understanding the potential of maize crop in increasing the profitability, the study has been undertaken with the objective to find out the factors that influence the farmers to select hybrid maize seed. The results of the study has shown that experience in maize cultivation has influenced the preference for hybrid seeds two times whereas, area under maize cultivation and expenditure made on seeds has influenced hybrid seed preference one time.

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