Author(s):

Sathish HS and Chandargi DM

Abstract: The study on clientele perception of effectiveness of extension was conducted in Raichur, Gulbarga, Bidar, Yadgir, Koppal and Bellary districts of Hyderabad-Karnataka region of Karnataka state during 2013-14. Expost-facto research design was used in the present investigation. Krishi Vigyan Kendras (KVKs) and Raita Samparka Kendras (RSKs) were selected purposively for the study. From each organization, 40 clientele were selected randomly. The results of the study revealed that, majority of the clientele of both extension organizations were educated up to middle school and high school with medium farming experience and small land holdings and semi medium income. Majority of the clientele of both extension organizations belonged to medium mass media utilizations, scientific orientation and economic motivation. With regard to perceived effectiveness of extension organizations, Krishi Vigyan Kendras clientele expressed that creating awareness of extension service (I rank) was very effective followed by visiting farmers (II rank) and organizing field meeting with farmers (III rank). Whereas, clientele of Raita Samparka Kendras expressed that, creating awareness of extension service (I rank) was very effective followed by visiting farmers (II rank), farmer training programmes (III rank) and organizing field meeting with farmers (IV rank). Holding scheduled meetings with farmers, organization of audio-visual shows and organization of research/extension linkage workshops by both the extension organizations were considered to less effective by the clientele.

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