Author(s):

Berkile MS, Dr. SS More and Dr. YM Waghmare

Abstract: Present study was designed to measure marketing cost, marketing margin and price spread of brinjal in Latur district of Maharashtra. Investigation was carried out for the year 2014-15. Latur market was purposively selected because this was the major market of Latur district. Similarly for marketing of brinjal data were collected from 10 commission agent cum wholesaler. Simple tabular and functional analysis was used to achieve the results. Study revealed that net price received by producer was Rs. 1526.14, Rs. and 1294.48 Rs. 1079.38 in channel I, II and III, respectively. In channel-I producer’s share in consumer’s rupee was found to be more 97.61 per cent. Total marketing cost was highest in channel III Was Rs. 179.95. The cost incurred by retailer was maximum Rs.40.64. channel III. Price paid by consumer was Rs. 1746.80. Thus price spread was found Rs.37.30, Rs. 364.01 and Rs.667.42 in channel I, I and III respectively.

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