Lakshmi Challa

Fashion marketing deals with “identifying and meeting human fashion needs profitably.” It includes marketing of trendy and fashionable goods, Services, Events, Experiences, Information, Ideas and styling tips and tricks. Fashions breathe on media and medium. In recent years, fashion events, websites, social networks, fashion blogs and YouTube videos have become a major outlet for spreading trends and fashion styling tips and tricks, creating an offline and online culture of sharing one's fashion expertise and knowledge. Event Management is “the process of analyzing, planning, marketing, producing and evaluating an event”. It may also be applied to fashion as it is a different and unique way of promoting a fashion product, service or idea. If an event is managed efficiently and effectively, it can be used as a very powerful promotional tool to launch or market, a product or service. Event management has become one of the inevitable, diverse, opportunistic platforms for many economists, business specialists, fashion studios, designers, technologists, manufacturers, boutiques and entrepreneurs related with textile, apparel and fashion field both large and small scale. Event management is a concept, becoming an important and inseparable part of any business entity as a strategic planned business promotion tool. 

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