Author(s):

Alan Dan, Sudhanshu, Rahul Jain, Rishi Kumar Dwivedi and Alok Kumar

Abstract: A study was conducted to ascertain the socio-economic status of cauliflower (Brassica oleracea) growers during the year 2015–2016 in Chaka block of Allahabad district Uttar Pradesh. The sample survey conducted on six villages with random selection of 120 respondents was reviewed w.r.t previous surveys to develop theoretically relevant models and select variables to derive hypotheses. A pre-test interview was scheduled to measure variables; collection of primary data from sample cauliflower growers was done through personal interview technique.The findings showed 44.16 percent of respondents aged between 36-50 years, earning Rs.81000-100000 (32.50%) annually, had medium landholding (35.00%) and attended middle school level of education (25.80%). Majority of respondents had medium level of market orientation (44.16%), overall adoption (53.34 %) and information management (57.50%). The study found respondents (70%) seeking informal sources of information and socio-economic variables. Experience in cauliflower production was positive and significant at 0.001 levels in influencing information management behavior of respondents.

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