Author(s):

Urmila Bhagat, Aryama Bharti and Prishila Kujur

Abstract: This research paper is based on Business performance of SHGs in Jeeraphool rice: A case study of Balrampur district in Chhattisgarh with the objectives: To find out the marketing pattern of aromatic rice in the study area. The study was conducted in Balrampur district of Chhattisgarh. Out of six blocks of the district, one blocks, namely Shankargarh were selected purposively for the study. A sample of one hundred farmers were selected for the study. The primary data from the farmers has been collected through personal interview method with the help of well prepared schedule for the year 2017-18. The average cropping intensity was observed 134.97 per cent. The average size of holding of aromatic rice growers was 1.74 hectares. On an average the cost of cultivation per hectare of Jeeraphool rice was calculated at Rs.36430.77. Among different cost items contribution of field preparation cost was 20.70 per cent to the total cost in case of Jeeraphool rice. Gross income for Jeeraphool variety was found to be Rs.90864.17. On an average input-output ratio of Jeeraphool rice came to 1:2.49. On an average marketable surplus in Jeeraphool rice was worked out to 86.02 per cent. On an average the disposable pattern of the sampled households were found that in case of Jeeraphool rice 49.97 per cent of the sampled member of SHGs sold their produce to CLF/KVK followed by retailer and consumer with 31.20 and 18.82 per cent respectively.

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