Journal of Pharmacognosy and Phytochemistry
Vol. 6, Issue 6 (2017)
A scale to measure attitude of agricultural professionals towards social media in Tamil Nadu
P Sivaraj, H Philip, N Sriram and J Venkata Pirabu
This study aims to investigate agricultural professionalsâ€™ attitudes towards use of social media, in the perspective of agriculture information sharing. Social media has a great effect on peopleâ€™s lives and millions of people are spending many hours for social networking sites like facebook, twitter, youtube, whatsapp, blog and LinkedIn etc. Attitude refers a tendency revealed through varying degrees of favourable or unfavourable judgments. Attitudes are expressed in three categories â€“ cognitive, affective, and behavioural. The cognitive category includes all ideas that individuals hold about attitude objects. The behavioural category involves individualsâ€™ actions regarding attitude objects. Researchers could expect that individualsâ€™ attitudes positively related to their apparent behaviour. This study was designed to develop a scale to measure the attitude towards social media. Thurstone and Chave (1929) equally appearing intervals scale was adopted to develop the scale. The final scale comprised of six statements. Using the statement, anyone can study the agricultural professionalsâ€™ attitude towards social media in agriculture. The attitude scale were also tested with agricultural professionals of Tamil Nadu agricultural University. Results was found that majority of them had moderately favourable attitude towards social media.
Pages: 365-369 | 1425 Views 280 Downloads
P Sivaraj, H Philip, N Sriram and J Venkata Pirabu. A scale to measure attitude of agricultural professionals towards social media in Tamil Nadu. J Pharmacogn Phytochem 2017;6(6):365-369.