Author(s):

Sujit Sudam Mohalkar, Dr. Umrao Shivaji Bondar and Rajesh Vasantrao Shrote

Abstract: Horticulture is better way of economic development. India stands second after china in production of fruit crops. Maharashtra stood first in production of pomegranate. Maharashtra shares 70 % production to total production of pomegranate in India. Pomegranate fruit crop produced in drought prone area of Maharashtra include Solapur, Sangali, Pune, Ahmednagar, Nashik, Dhule and some part of Osmanabad districts. In Ahmednagar districts mostly Karjat, Jamkhed, Shrigonda, Rahuri, Sangamner, Rahata and Ahmednagar tehsils were prominent in pomegranate production. Market is last and an important step in pomegranate cultivation. So market chain in pomegranate is very complicated. purpose of study market chain in Ahmednagar because centrally located district for Mumbai, Hyderabad, Solapur, and Surat market on transport and prices arriving from this market. The present study related with market chain, relation between growers rates and market chain or channel rate. For present study random sampling design methodology is apply for selection of villages, growers and data evaluation has been made on distance between growers and consumers. For good returns chain must smaller. There are certain market chain between growers and consumers i.e. pre- and post harvest contractors. Every market chain gets its own benefit hence rate of fruit is increased. It has been survey and on study seen that when growers get Rs.40/Kg rate then its selling price for consumer is Rs.100/kg. it seen that growers get Rs.45 and market chain gets Rs.60.For getting good returns for growers must have market awareness to sell is fruits in smaller chain or growers could reach directly to consumers to avoid market chain.

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