Author(s):

Pradeep Kumar and OP Mishra

Abstract: The study was conducted with tribal vegetable growers in Ranchi district of Jharkhand state, selected purposively. Two blocks namely Kanke and Mandar were selected randomly. Five villages were selected randomly from each block. 180 respondents were selected through proportionate random sampling technique. For collection of data, a structured schedule was developed. The respondents were contacted personally for data collection. Frequency, percentage, mean, standard deviation and Pearson correlation were used for analysis of data and inferences were drawn. The majority of tribal vegetable growers were found having medium level of communication behavior (52.80%).communication behavior of tribal farmers was greatly influenced by information sources with respect to vegetable growing and marketing. They need to be empowered to utilize their potential with proper mass media and training support; regular technical advice or training on improved technique can help to enhance their production thereby enhancing their income.

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