Author(s):

B Soumya, B Savitha and I Sreenivasa Rao

Abstract: The increasing penetration of ICT’S in agriculture scenario makes an opportunity to disseminate the useful information more widely among the farming community. These ICT’s are helping to meet the information needs of farmer. The present study was conducted with 120 farmers who got registered under Annapurna Krishi Prasar Seva (AKPS) in two districts i.e. Nalgonda and Khammam Districts of Telangana State, India. The farmers were selected by random sampling method. The study used ex-post facto research design. The results indicated that 36.66 per cent of the respondents were grouped under medium category of adoption followed by high (34.17%) and low (29.17%) categories of extent of adoption of agro advisories disseminated through AKPS in rice crop. The relationship between profile and extent of adoption revealed that, higher the education, total annual income, farming experience, socio political participation, information acquisition behavior, use of ICT tool, innovativeness and access to KVK, the higher was the extent of adoption.

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