Author(s):

Shraddha Bhatnagar, Kamini Bisht, SP Singh and Sheela Raghuwanshi

Abstract: Kisan mobile advisory services (KMAs) is one such initiative of ICT which provide location specific and crop specific farm advisory services and facilities to the farming community in a given area. The KMA services have been provided to the respondent with consultation of expert of different field by the center. The study was carried out in Tikamgarh district of Madhya Pradesh. Six villages form Tikamgarh block of the district were selected. From the selected six villages, twenty respondents from each village were selected, thus total sample size for the present investigation consist of 120 respondents. Result of study shows that messages was partially understandable, needful and timely, partially applicable and majority of respondents agree with the help of this service save time and money, increase in social contact, increase in knowledge, increase in productivity and the content was fully adoptable. The study indicate that KMA is one of the most useful tool for dissemination of agriculture information to farmer and also can play a greater role in enhancing efficiency of extension service by reaching large number of peoples.

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