Author(s):

S Kavitha and Anandaraja Nallusamy

Abstract: A research study was conducted on Kisan Call Centre Services in Mahaboobnagar district of Telangana State during 2014-15. This paper gives an over view of profile of Kisan Call Centre beneficiary and non-beneficiary respondents. Ex-post facto research design was adopted for the study. Total 120 respondents were selected for the study. Primary data was collected with the help of schedule specifically developed for the study. Findings revealed that majority of the beneficiary respondents were belong to young age (46.67%) and followed double cropping pattern (37.78%), had canal (38.89%) as major source of irrigation. Majority of beneficiaries had medium level of education (31.11%), farm size (56.67%), material possession (55.56%), contact with extension and other agencies (67.78%), information seeking behavior (37.78%), participation in extension methods (70.00%), innovativeness (46.67%). Majority of the beneficiaries had high level of perception towards mobile phone in farming (61.11%) but they had low level of farming experience (72.22%). With respect to non-beneficiary respondents, they belong to middle age category (43.33%) and had illiterate (23.33%)to medium level of education (23.33%).Majority non-beneficiary of respondents had medium level of farm size (56.67%), farming experience (70.00%), material possession(40.00%) and they were possessed single cropping pattern (60.00%) and had canal as major source of irrigation (36.67%). Majority of non-beneficiary respondents had low level of contact with extension and other agencies (46.67%), information seeking behaviour (43.33%), participation in extension methods (40.00%), perception towards mobile phone in farming (46.67%), innovativeness (53.33%).

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