Author(s):

S Kavitha and N Anandaraja

Abstract: Kisan Call Centre (KCC) is one of the major initiatives taken by Ministry of Agriculture, Government of India to give agriculture services at door step of farmer. The study was conducted in Mahaboob nagar district of Telangana with the objective of analyzing symbolic adoption of Kisan Call Centre Services among farmers. Ex-post facto research design was adopted for the study with the sample size of 90 respondents. Data was collected from the respondents with the help of well-structured interview schedule. The result indicated that majority (86.67%) of the respondents symbolically accepted seed varieties information followed by market information (86.67%), Govt. schemes (83.33%), plant protection related information (80.00%), water management practices (63.33%), sowing time and weather information (60.00%) and crop insurance advisories (56.67%). The study result concluded that the Department of Agriculture, KVKs and State Agricultural Universities (SAUs) may be provided with additional responsibilities of popularization of KCC services through their all on-going training and capacity building programmes. At regular interval KCC operators may contact feedback surveys which will enhance their services in an improved manner. Besides, success stories and short video modules may be prepared by the m-kisan team in the respective regional languages and it has to be shared to the smart phone using farmers as like social media tools.

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