Author(s):

Risha Singh Sengar, Dr. Ramachandra and Dr. AK Rai

Abstract: The study is an analysis of price spread, producer’s share in consumer’s rupee and marketing efficiency of Buffalo Milk in Uttar Pradesh. The study was carried out in Kanpur Dehat district of the state. A multistage sampling technique was employed to select the market functionaries from whom information were collected and analyzed. The data were collected using well structured questionnaires from three different marketing channels Channel-I: Producer- Consumer, Channel-II: Producer - Milk Vendor- Consumer, Channel-III: Producer – Private Dairy- Consumer.

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