Author(s):

Giridhar KA, Devendrappa S and MP Potdar

Abstract: This study was taken up to go through the profile of farmers using mobile phone services. Simple random sampling technique was employed to select 120 respondents among the registered farmers to mobile service of KVK, Dharwad, APMC, Hubli and weather based mobile services of UAS, Dharwad. The primary data required for the study was obtained using structured interview schedule prepared for the purpose. The results showed majority of the farmers (37.50%) belonged to middle age, 25.83 per cent of them had received high school education, big land holding farmers were maximum (40.00%), 47.50 per cent of the respondents belonged to high annual income category, majority (63.33%) of the respondents belonged to medium family, majority (59.16%) of the respondents possessed smart phones while 40.83 per cent of them possessed basic set and only 4.16 per cent of the respondents possessed PC and tablet, majority of the farmers (45.00%) had low experience in using mobile followed by 35.83 per cent and 19.16 per cent of the farmers who had high and medium experience in using mobile, respectively. Also the study showed that 43. 33 per cent of the farmers were having high innovativeness, contacted regularly agriculture/ horticulture department staff (19.16%), KVK (22.50%), agricultural university (32.50%), agricultural extension education units (15.83%), family members (24.16%), friends (55.00%), neighbours (20.00%), progressive farmers (40.00%), gram panchyat (17.50%), television (52.50%), radio (32.50%), mobile (61.66%) and print media (25.00%), participated regularly in training programme (11.66%), meetings (16.66%), krishimela (45.00%), demonstrations (1.66%), and group discussion (16.66%). While none participated regularly in field days and field visits.

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