Author(s):

Naveen Kumar Gautam

Abstract: This paper examined the central zone of Uttar-Pradesh state to access the profile of farmers who are involve in digital services. This study conducted in three districts viz. Kanpur, Fatehpur and Unnao. A scale was developed by Department of extension education to measure attitude of 225 farmers were approached personally by the investigator for collection of relevant data. Most of the respondents belongs to middle age group. That great majority of the respondents were formally educated. The reason for this might be due to the facility for primary to higher secondary education available at the village. Most of the farmers had low to medium level of mass media exposure & clear majority of the respondents had annual income more than 50,000Rs.

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