Author(s):

Yogesh Tiwari, Dr. PK Awasthi and Prem Ratan Pandey

Abstract: An economic analysis of cut flower marketing was taken up in Jabalpur district of Madhya Pradesh A sample of 8 cut flowers polyhouse established in four blocks of Jabalpur was selected purposively. The required primary data were collected by survey method and personal interview of selected sample respondent using pretested interview schedule. Marketing cost, marketing margins, price spread and opinion ranking technique etc were employed to analyze the collected data. There are three marketing channels prevalent for cut flower marketing in the study area. (Channel I) covers Producer – consumer, (Channel II) Producer – wholesaler – retailer consumer and (Channel III) Producer– commission agent – retailer – consumer. Respondents retained meager quantum of production for their own consumption and major production was marketed and marketable surplus. Major portion of produce was disposed off through channel III because producer gets maximum of gerbera and rose price per bag in channel III i.e. Rs 680 and Rs 710. Price spread ranged between Rs 190 to Rs 300 in gerbera and Rs 180 to 340 in rose. Producer share in consumer price was 76.2, 66.6 and 69.3% in respectively channel I to channel III. Huge investment requirement, Shortage of trained manpower, Price fluctuation, cold storage facilities were the important production and marketing constraints reported by sample respondents. These constraints should be minimized to augment production and profit of cut flower growers in the study area.

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