Author(s):

VS Tekale, Shailesh G Dawane, Pranali N Thakare and Amit A Gandhale

Abstract: The present study, Utilization of mass media for agricultural information by the dryland farmers was under taken in Umarkhed and Mahagaon Panchayat Samiti of Yavatmal district in Vidarbha region of Maharashtra state. The results found that, the great majority of respondents (90.83%) were utilized television, followed by the majority of respondents (55.83%) were utilized newspaper as mass media for obtaining agricultural information. In case of extent of utilization of mass media, majority of the respondents (75.83%) were fully utilized television as a mass media. Overall (58.33%) of the respondents had medium level of mass media utilization for obtaining agricultural information. In case of suggestions regarding utilization of mass media, great majority (87.50%) of the dryland farmers suggested that, more agricultural TV channels should be available in regional language.

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