Author(s):

Vishal Raina, MS Nain, R Sharma, Shalini Khajuria, NV Kumbhare, and Manish Bakshi

Abstract: Floriculture has emerged as an economically viable diversification option in the Indian agribusiness and has captured the interests of many entrepreneurs into agriculture sector in recent times. The domestic industry is growing at an impressive annual rate of 7-10%. Apart from cut flowers and loose flowers, value added products like dry flowers and foliages, essential oils, nutraceuticals, natural colours, etc. are gaining an uptrend. It is estimated that 248.41 thousand ha area is under flower cultivation is 2014-15 and is concentrated mainly in Tamil Nadu, Andhra Pradesh, Maharashtra and West Bengal. The floriculture in J&K has increased tremendously, which is evident from the increase in area from 255 ha in 2015-16 against only 80 ha in 1996. The major problems faced by J&K growers in the production of flowers were non availability of hi tech production & propagation structures, Lack of knowledge of current advances of flower production, lack of knowledge about diseases, insect-pests and their control method, Lack of knowledge about floriculture schemes, lack of exporting agencies, middlemen/agent’s huge share and high cost of inputs.

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