Author(s):

Dr. P Punna Rao, Dr. K Raja Reddy, Dr. T. S. Anurag, M Mahadevaiah and P Sailu

Abstract: Interactive Information Dissemination System (IIDS)’ has been designed after rigorous field study of 26 ICT initiatives in agriculture in India and information needs assessment of farmers across 12 states of India. This study was undertaken in a project awarded by Indian Council of Agricultural Research (ICAR) under National Agricultural Innovation Project (NAIP). The IIDS is now being up scaled in two states. The benefits realized by the farmers are personalized advices on Agriculture, Horticulture, Animal Husbandry and Fisheries. Farmer can record their queries 24x7 through Toll Free Number. Farmers are provided with Text & Voice messages in local language (Telugu). Farmers are provided emergency messages and alerts on their mobile. The impact of IIDS is seen on shift in the Source of Information and was found that the farmers who were earlier dependent for agriculture information on their friends & neighbours and Input dealers are now calling on Scientists on toll free number. The IIDS has got vast scope to cover in all State Agricultural Universities in India to enhance outreach.

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