Author(s):

Ritesh Sharma

Abstract: Basmati is a unique product from Indo-Gangtic planes of Himalaya, having unmatched quality characters and aroma worldwide. This makes it a very important export product benefiting India in monitory terms. During last three years about 77 thousand crores have been earned through export of basmati rice in more than 135 countries. Since India is a major producer (<70%) of total Basmati and have opportunities to earn the foreign exchange through the spreading of aroma in each corner of the world. India has now established a good marketing system, the further improvement in production and processing is need of hour

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