Author(s):

Lalita Nargawe and Yagya Dev Mishra

Abstract: Information Communication Technology (ICT) is today becoming as important as food. Even in rural India, ICTs are having a profound impact in changing the rationale of development activities and strategies. Inspite of these farmers abstain from using it due to various constraints. In this view, a study was conducted to assess the impact of Kisan Mobile Advisory as perceived by the beneficiaries. The study was conducted in Barwani district of Madhya Pradesh by selecting a sample of 140 beneficiaries of KMAS as respondents. The sample was selected through proportionate random sampling method. The data collection was done with the help of structured interview schedule and analysed using appropriate statistical methods. Results of the study revealed that use of complex words was the top ranked constraint stated by maximum number of respondents (65%) followed by poor mobile network (62.14%), language related problems (60.71%), length of content (56.42%), lack of information about availability of resources/ inputs (53.57%) and lack of extension activities stated by 51.42 per cent respondents. The study recommends the need for considering constraints faced by beneficiaries as they influence the accessibility and utilization pattern of KMAS. It was suggested by 70 per cent of the respondents that local needs & preferences for the messages should be considered while taking decisions about SMS. Other important suggestions are; Use of local & familiar words in messages (61.42%), Economics of techniques delivered through message should be highlighted (53.57%), Improvement in coverage & efficiency of agricultural information delivery systems (50.71%), Timely delivery of messages (47.85%) and location specific data based information should be provided (35%). This research paper shows the suggestions in flow of information exchange and enhance knowledge achievement in Agricultural information dissemination.

Pages: 487-489  |  1157 Views  268 Downloads

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