Author(s):

Dwarikadhish Churpal, Dr. AK Koshta and Dhirendra Kumar

Abstract: Rice being a prominent agriculture produce, the state has more than 600 rice mills. The state government has also established 25 production units for value added service such as grading, processing, waxing, extraction and distillation. A study on value chain analysis of flakes rice in Dhamtari district of the state was conducted during 2014-15. The study covered 3 flakes rice processing unit, 10 wholesalers will be selected randomly to collect the required information, 10 retailers and 40consumer of flakes rice was considered from jurisdiction of Dhamtari block. This study was specifically carried out for Mahamaya variety of rice, which used for preparation of flakes rice. Formal survey method was used to augment data from sample of Mahamaya rice variety growers. The findings of the study value added cost of unprocessed paddy was noticed to be higher cost in this value chain i.e Rs/q 1360 and the share it was to be 79.87 percent in the value chain followed by value added by processing unit (14.12%), cost of value added by wholesaler (2.87%), Cost of value added by retailer (3.14%). The value addition of paddy into flakes rice at different stages of marketing was estimated and found to be highest at the processor level Rs/q 240.50 followed by wholesaler Rs/q 48.9 and retailer Rs/q 53.4, respectively.

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