Journal of Pharmacognosy and Phytochemistry
Vol. 8, Special Issue 3 (2019)
Marketing of <em>basmati</em> rice in Jammu district of J&K state: an economic analysis of marketing channels and their efficiency
Nimit Kumar, Niraj Kumar Tripathi and Rajneesh Singh Tomer
An investigation entitled “Marketing of <em>Basmati </em>Rice in Jammu district of J&K State: An Economic Analysis of Marketing Channels and their Efficiency” was conducted in <em>Basmati </em>grown two different development blocks of Jammu district (R. S. Pura and Bishnah) during the agricultural year 2011-12. Four villages from each block, 10 farmers from each village were selected randomly, so as to constitute a ultimate sample size of 80 farm households. Primary data were collected by the survey method by interviewing the <em>Basmati </em>rice growers as well as different market functionaries involved through an especially structured and pre-tested schedule. In the study, the three types of marketing channels were identified to be followed by the <em>Basmati</em> rice growers, the first one was the ‘Producer – village trader – rice miller – consumer’ which was named as Channel-I, the second channel was identified as ‘Producer – rice miller – consumer’ and it was named as Channel-II, whereas the third one was the ‘Producer – Consumer’ and named as Channel-III. The marketing efficiency was found to be highest in case of Channel-III (1.52) followed by Channel-II (0.74) and Channel-I (0.66).
Pages: 19-21 | 1719 Views 522 Downloads
Nimit Kumar, Niraj Kumar Tripathi and Rajneesh Singh Tomer. Marketing of <em>basmati</em> rice in Jammu district of J&K state: an economic analysis of marketing channels and their efficiency. J Pharmacogn Phytochem 2019;8(3S):19-21.