Author(s):

Dr. TB Deokate, HG Raut and Dr. DB Yadav

Abstract: The present study made a detailed analysis of kagzi lime fruit by studying its marketing costs, price spread and marketing efficiency which is the important researchable issue for the said crop in Jalna district. The marketing chain of three types mainly Producer – Retailer – Consumer, Producer – pre harvest contractor – Wholesaler – Retailer – Consumer and Producer -Wholesaler - Retailer - Consumer were followed in the sample area. A comparison of different channels thus showed that price spread was the highest in case of channel II as compared to other channels. Where in the consumer also paid the lowest price i.e., 2943.35 per quintal in channel I as compared to 3609.77 and 3755.67 per quintal in channel II and channel III, respectively. The channel-I with marketing efficiency 1.72 was most efficient followed by 0.95, 1.18 in channel II and channel III, respectively. But channel III was efficient because less quantity handled in channel I.

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