Author(s):

BN Chaudhary, RR Verma, Vikas Singh Sengar, Riyaz Ahmad and KK Singh

Abstract: In the past, poultry farming involved raising chickens in the back yard for daily egg production and family consumption. However, poultry farming today is a large sector of business that is split into several operations including hatcheries, pullet farms for meat production, or farms for egg production. In India, the per capita consumption of eggs has gone up from 30 eggs per annum to 68 eggs per annum, and that of chicken from 400 gms per annum, to 2.5 kg per annum in the last 5 years. Human nutritionists recommend a minimum of 180 eggs & 10 kg chicken per annum for a healthy adult human. The purposive cum random sampling technique was applied for the selection of district, blocks, villages and respondents. From the selected villages the list of all the poultry farmer prepared and then categorized into three size groups on the basis of their number of raising poultry birds viz., Small size group – Less than 1000 birds, Medium size group –1000 – 2000 birds and Large size group – above 2000 birds From a list of 100 poultry owners’ farms (50 layer and 50 broiler farms) was selected randomly following the proportionate random sampling technique. The primary data regarding production and marketing in respect of broiler meat and eggs obtained through suitable designed schedule while secondary data collected from books, journals, reports and records of district and blocks headquarters. The data from poultry owner will be collected through survey methods by direct personal interview. Individual rank given on the basis of average score of problem. It was observed during investigation that quality chick problems were most serious in production of broiler. For broiler, 1^st rank of chick quality problem (38.80) having highest average score followed by problem of storage average score 37.80. It was observed during investigation that non availability of finance problems 38.70 were most serious in production of layer followed by problem of technical knowledge 38.20. It examined that in layer farming 1^st rank non availability of finance, 2^nd rank problem of technical knowledge and 3^rd rank problem of storage facility. In broiler 1^st rank of quality chicks problem, 2^nd problem of storage and 3^rd availability of finance.

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