Author(s):

Priyanka Govekar, Vanita Khobarakar, Aishwarya Patil, Mayuri Raut and Kiran Kanake

Abstract: The present study was carried out to study marketing of gaillardia in Akola district during the year 2018-2019 based on primary data. Out of Seven Tahsils in Akola district, five Tahsils were selected for the study, since there is maximum concentration of gaillardia area in Akola, Patur, Balapur, Barshitakli and Akot Tahasils. Overall ninety gaillardia cultivators were selected for the present study. For the study of marketing 10 wholesalers and 15 retailers were selected from Akola and Akot flower market. The important channels of distribution have been observed while studying the marketing of gaillardia under study area are Channel I include Producer  Consumer, Channel II include Producer  Retailer  Consumer, Channel III include Producer  Wholesaler  Retailer  Consumer. As Producer-wholesaler-Retailer-Consumer was the important channel through which maximum quantity was sold by the cultivators. The price spread was observed highest in case of channel III.

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