Author(s):

Mayuri Raut, Vanita Khobarakar, Aishwarya Patil, Ajay Kankal and Ashwini dangore

Abstract: The present study was carried out to study marketing of brinjal in Akola district during the year 2018-2019 based on primary data. The study was conducted in Akola, Patur and Akot tahsils based on purposive sampling. A sample of 90 brinjal growers was selected based on random sampling. The important channels of distribution have been observed while studying the marketing of Brinjal under study area are Channel I include Producer→ Consumer, Channel II include Producer→ Retailer → Consumer, Channel III include Producer→ Whoesaler → Retailer→ Consumer. As Producer - wholesaler - Retailer - Consumer was the important channel through which maximum quantity was sold by the cultivators. From this, it was concluded that channel-I was most profitable than channel lI and channel III.

Pages: 494-497  |  874 Views  326 Downloads

Download (510KB)