Author(s):

Patluri Deepthi and Paladugu Praveen Kumar

Abstract: The study was conducted in the year 2016 - 2017 to examine the "marketing cost, marketing margin and price spread of dry Chillies in Guntur district of Andhra Pradesh". The examination Revealed that the maximum percent of producers share in consumer price is observed in channel-I was 96.14 per cent. The price spread was highest in Channel-III (Rs. 1421.66). The Marketing efficiency was highest in channel-I (25.02 per cent) respectively, the Total Marketing Cost, Price spread and Marketing Margin was highest in the channel III (Rs. 311.36/qtl, Rs. 1421.66/qtl and Rs. 1110.30/qtl). The Producer share in consumer's rupee and marketing Efficiency was highest in the channel I (25.02 per cent).

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