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Journal of Pharmacognosy and Phytochemistry

Journal of Pharmacognosy and Phytochemistry

Vol. 9, Special Issue 5 (2020)

An economic analysis of chickpea to estimate marketing channels, marketing cost, marketing margin and price spread in each channel of distribution in Kurnool district of Andhra Pradesh

Author(s):

S Ramesh Naik and Mukesh Kumar Maurya

Abstract:
The study is on marketing cost, marketing margin and price spread in each channel of distribution of chickpea in Kurnool district of Andhra Pradesh. The study was carried out in both conventional and functional analyses were employed to analyze the data and to arrive at valid conclusions. the data was collected using well-structured questionnaire from three different marketing channels.
Channel I: Producer → Consumer
Channel II: Producer → Village
Merchant/Retailer→ Consumer
Channel III: Producer→ Commission agent/Wholesaler → Village merchant/Retailer→ Consumer
Finally the data is analyzed using a tabulation method along with a statistical tool.

Pages: 741-744  |  922 Views  406 Downloads

How to cite this article:
S Ramesh Naik and Mukesh Kumar Maurya. An economic analysis of chickpea to estimate marketing channels, marketing cost, marketing margin and price spread in each channel of distribution in Kurnool district of Andhra Pradesh. J Pharmacogn Phytochem 2020;9(5S):741-744.

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