Author(s):

Ankita Pandey, Laxmi and Akanchha Pandey

Abstract: Dairying has been considered as rural banking in Indian. Success of operation flood and advent of white revolution even resource poor farmers are able to get regular income by supplying milk to Dairy Cooperative society in their villages. Dairy enterprise is one of the important subsidiary occupations after the green revolution, white revolution has emerged in the form of operation Flood by National Dairy Development Board in the 1970. According to a report of National symposium held at NBAGAR, Karnal (2006), population of cattle and buffaloes is reported 283.1 million in India whereas, it was 26.33 million in M.P. [Annual Administrative Report of the Department of Veterinary and Animal husbandry, Directorate of veterinary services (M.P), Bhopal India rank first in the world with milk production 86.67 mm. (2003-04) by the same report of the National Symposium. Even then India needs to increase milk production, which is possible by adopting the dairy management practices. The per capita availability of milk which was only 198 g/ day in 1995-96 increased to 216 g/ day indicating a growth (in production) in pace with the growing population. Around 60 per cent of the subsidiary income obtained by rural population is from the sale of milk or milk products. The level of knowledge and extent of adoption of dairy farmers towards improved dairy management practices has a critical role in modernizing the dairy farming. The herd size, education, family size, urban contact, extension contact, milk sale (per day), size of land holding, milk production (per day) and social participation were positive and significantly correlated with extent of adoption. Whereas, age of the non-participating respondents was observed negative and significantly correlated with extent of adoption of the non-participating respondents

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