Author(s):

Sachchidanand Upadhyay, VK Singh, Ashwani Kumar Verma and Anjani Kumar Singh

Abstract: The present study was carried out to measure the suggestions perceived by hybrid rice growers in farming. The study was conducted in Eastern zone of Uttar Pradesh and sample constituted 100 farmers. Ten villages and 50 respondents were selected from each district. Thus, a total of 100 farmers who actively involved in hybrid paddy farming were randomly selected from ten villages of Ambedkar Nagar and Sultanpur district of Uttar Pradesh. Data has been collected through personal interview schedule with the objective to know the suggestions perceived by hybrid rice growers in farming. A list of 9 suggestions was prepared and data were gathered on each one. The major in farming perceived by the respondents were; Higher pricing ability’ that ranked I^st under (Rank II) under ‘Better taste’. ‘Hoping for knowledge about seed treatment’ secured III. This revealed technical and input related suggestions followed by socio-economic factors need to be addressed first to bring the farmer in the farming activities.

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