Harshil Piyushbhai Sojitra and Dr. NJ Ardeshna

The present investigation was undertaken with a view to study the marketing cost, marketing margin, price spread and constraints marketing of garlic in Saurashtra region of Gujarat. The marketing cost, margin and price spread of different identified marketing channel and constraints of marketing were analysed. It is observed that the marketable surplus on sample farms was 99.06 per cent of total garlic production. The highest quantum of production (61.81%) was sold through commission agent, followed by wholesalers. The garlic growers paid the highest average total marketing cost of Rs. 61.23 per quintal of garlic sold through commission agent followed by wholesaler. On an average, about 7.12, 22.48 and 70.40 per cent of total garlic quantity was moved in the study area through Channel-I (Producer - Village Merchants - Consumers), Channel-II (Producer - Wholesaler - Retailer – Consumers) and Channel-III (Producer - Commission Agent - Wholesaler - Retailer – Consumer), respectively. The producers got the highest net price per quintal in the Channel-III. The marketing cost per quintal was the highest in the Channel-III (Rs. 368.89) while the marketing margin was the highest in Channel-I (Rs. 100.00) followed by Channel-II. The producer’s share in consumer’s rupee per quintal as well as marketing efficiency were the highest in Channel-I. Majority of the garlic cultivators felt the problem of lack of market facilities, high price of seed and unavailability of high yielding variety seed.

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